Meet Our Experts
Meet Our Experts
victoria gould

Victoria Gould – Keeping an Eye on the Bottom Line

About Victoria

I am a chartered accountant and probate practitioner – if that sounds dull and uninspiring, don’t worry, I am the antithesis of the traditional image! I take pride in treating everyone as an individual, in getting to know all my clients as people and in particular in my empathetic approach to bereaved families.  In my spare time I try to improve my tennis game and keep up with my young son at running races, playing rugby and hide and seek

Victoria’s business experience

I trained and qualified as a chartered accountant with global accountancy firm PricewaterhouseCoopers and worked as a junior manager on global brands and accounts there, before working in multinationals BOC and Morgan Advanced Materials in senior positions in finance. During this time I had the opportunity to work in various exotic places, including the Philippines, Sri Lanka, the United States and Asia. In 2008 I left employment and set up Apple Tree Accountancy in order to help small businesses and entrepreneurial individuals with all aspects of their finances.  Every client receives a first-class service and I am particularly passionate about delivering helpful, proactive and effective tax and probate advice. Over the past eleven years I have advised several hundred clients on personal tax, including non–UK nationals, supported business owners from their start up throughout their own careers to retirement or sale, bought and sold businesses on behalf of clients and dealt with the wills and estates of the deceased from very small to very large.

Five questions, five answers…

What has been your most pivotal moment in business?

Probably making the leap to deciding that this was the way I was going to earn a living. There have been lots of major changes within the firm but that’s probably the life changing moment!

If you could send a text to yourself the day you started out in business what would it say?

Invest in both the time and money to do business networking. It was five years after my business started that I walked into my first networking meeting and I had no idea that, as well as giving me business, a good networking group would give me friends, contacts, advice and a confidential sounding board.

Who has been your biggest inspiration and why?

My dad. He had run an accountancy firm in Oxford for twenty years before I had thought of it. He was, and is, very supportive, and was very generous with his time in the early days of Apple Tree.

What book should all business owners read?

I haven’t read a business book for the last five years!  I’ve read very few but one that I came across at a networking group was The Slight Edge by Jeff Olson. It’s a very simple concept but I found it useful at the time….maybe I should start thinking about it again!

What is your favourite quote?

“Things always look better in the morning”. A senior manager said that to me when I was working late as a junior manager at PricewaterhouseCoopers and couldn’t resolve a problem. I’ve often thought of her saying that throughout my career and 95% of the time she has been right.